Because nothing says "buy a new phone" like the AKB48 girls raining down in short skirts and...
OK maybe it is an effective ad. Yes, it doesn't really show you much (ahem) about the phones they're selling, but they do get across the student discount message.
And heck, it is another chance to see the AKB crew doing their stuff.
Tho I have to admit when I first saw the mushroom-like hats for a few seconds I thought it must be a Nintendo ad.
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