Pentax Q felt up, liked it a little

In Bic Camera the other night, much to my surprise they had (non-functioning) display models of the Pentax Q!!

I have 2 comments about the Q. Assuming this is the real size and weight of the finished unit, I have to say the Q is

1: Built like a tank. For a camera it's size the Q has some real heft to it. Feels solid and durable. Not heavy so much, but you'll definitely notice it.

2: Tiny. As you can see in the pic, the Q is freakishly slim. Next to the K-r it looks like a toy. But put it next to most point and shoots and it's still slim. The lenses, however, aren't. OK, they aren't huge, but the tube of the lens sticking out that much suggests that the Q may not be the easiest camera to pocket. Probably a lot less pocketable than a gf3, even tho the form suggests it's smaller.

Could be interesting. Tho the price tag (listed as 69-89,000 yen, WTF?) and sensor (1/2.3") still make me lean towards saying it will be a silly gimmick at best.